Gunners Goodies,
made for the relaunch.

The short version

Great treats. The website hides them.

Your products photograph beautifully, the awards are real, and the market trailer is a brand in itself. The current site doesn't show any of that until a visitor has clicked two or three times. Someone arriving from Instagram on their phone sees a blurry photo of the trailer, a red block of text, and two tiles. No product, no price, no reason to stay.

A shopper's first minute

What a dog owner sees on their phone today.

Captured on an iPhone-sized screen (390 × 844) in October 2026.

Every flaw, ranked

The full audit.

Each issue was checked on the live site. The right-hand column shows how the concept handles it.

Issue	Why it matters	In the concept
CRITICAL"Get a quote" in the header opens a 404 pageThe button appears twice in the header markup and links to /get-a-quote, which doesn't exist (no page title either).	The most prominent call to action on every page is a dead end. Wholesale buyers and event organisers — the ones who'd actually ask for a quote — hit it first.	Replaced with a working Contact page that has four enquiry types: question, custom order, stock our treats, book us for an event.
CRITICALThe "Treats" category is emptyIt's the first tile on the shop page, but no products are assigned to it — all 17 treats sit in sub-categories only.	The most obvious tap in the shop leads to a blank page. Many shoppers will assume the store is broken or sold out.	One shop page with every product visible, filter chips for each range, search, a lactose-free toggle and price sorting.
CRITICALNo product or price anywhere on the homepageThe homepage links to two categories. Your hero products — ice cream, variety bags, yoghurt treats — never appear.	Most visitors decide within seconds. If they can't see what you sell and what it costs, they leave before the shop.	The hero is the ice cream: pick a flavour, see the pot change, add it to the bag. The three hero ranges follow straight after, with prices.
CRITICALTypo email in the footer of every pagegunnersgoodies23@gmil.com is still in the footer code next to the correct address.	Anyone who copies it sends their enquiry to a domain you don't own. Google and screen readers also read it.	One correct address everywhere. The contact form also catches "gmil.com"-style typos in the customer's own email.
MAJORThe hero is a blurry, cropped trailer photo under a grey veilA 1,122px image is stretched full-screen, so it's soft on desktop. The product isn't visible.	The first impression is "low quality", which is the opposite of your product. It also hides what you make.	Crisp cut-out product shots on brand colour, with Gunner (from your own photo) beside the pot.
MAJORFour award nominations are buriedAll recognition lives on the Events & Markets page as long paragraphs.	Awards are your strongest trust signal for a first-time buyer. Right now a new visitor never sees them.	A trust strip under the hero, an awards row on the homepage, and a proper awards timeline with the badges.
MAJORThe phone number isn't tappableThere are no tel: links on any page, including "Call us: 0408 184 879" in the hero.	On a phone, people expect to tap to call. Having to copy a number loses calls.	Every phone number and email is a tap-to-call or tap-to-email link.
MAJORYour differentiator isn't shoppable"Sensitive tummies" and lactose-free options are mentioned in text, but there's no way to filter by them.	Owners of dogs with allergies are your most loyal buyers. They need to find safe options in one step.	A lactose-free filter in the shop, lactose-free badges on cards, a yoghurt choice on each product, and a custom-order form for dietary needs.
MAJOREvents page has no eventsIt says "keep an eye on social media" — no dates, places or times.	People visit this page to find you this weekend. Without a date, it's a dead end.	An "Upcoming stalls" list you update weekly, plus a "Book the trailer" path for organisers.
MAJORAbout page placeholder and generic copyThe final button reads "GOODIES HERE" and the heading "Treat Your Furry Furiend Today!" has a typo. The story text reads like a template.	The about page is where people decide whether to trust a small brand. Placeholder text undoes that.	A founder-voice story in Kelly's words, the real photos of you and Gunner, and four clear promises.
MAJORContact form looks unfinishedThe consent line renders in a typewriter font, the success message says "Oops" on failure, and there's only one generic form.	It signals "nobody looks after this site" right where you're asking people to trust you with their details.	Styled fields with clear inline errors, a friendly confirmation, and fields that change for wholesale, custom orders and events.
MAJORDuplicate and missing page titlesAbout uses the same title as Home ("Dog Treats | Gunners Goodies® | Brisbane, QLD"). The Treats category has no H1. Get a Quote has no title.	Google can't tell the pages apart, so they compete with each other in search.	Unique titles and descriptions for every page (table below), plus product data Google can show as rich results.
MINORToo many typefacesCinzel, Poppins, Rock Salt and Source Sans Pro, plus a default serif on the cookie bar and a typewriter font on the contact form.	Mixed fonts make a site feel stitched together. All-caps Cinzel headings are also hard to read at length.	Your three brand fonts, each with one job: Poppins for everything you read, Cinzel for small labels, Rock Salt for Gunner's notes.
MINORCentred body text everywhereMost paragraphs are centred, including long ones.	Centred paragraphs are slow to read, especially on phones.	Left-aligned text with comfortable line lengths.
MINORHeavy product imagesProduct PNGs on the store are 1.4–2 MB each.	Slow on mobile data at a market or the park.	The same photos as WebP: 54.7 MB down to 4.2 MB across all 51 images (−92%) with no visible loss.
MINORPayments and delivery are vague"We accept various payment methods". No delivery info page.	People buying frozen goods want to know how it gets to them before they add to cart.	Afterpay, Apple Pay and Google Pay named on product pages, delivery noted in the bag, and footer links ready for Shipping & delivery.
MINORSocial links carry tracking junkInstagram and Facebook links include igshid, utm and mibextid parameters.	Harmless, but messy, and the links can break if Instagram changes them.	Clean profile links.
MINORCookie bar has no choiceA full-width black bar with only an ✕.	It covers the logo and menu, and doesn't let people decline optional cookies.	A small corner card with "Accept all" and "Essential only".

Before & after

Same brand. Same photos. Different result.

Every image in the concept is yours — from the store, the about page and the market photos. Colours (#581D26, #7F0D11) and fonts (Poppins, Cinzel, Rock Salt) come straight from the current site.

What's in the concept

Built around ice cream, variety bags and yoghurt.

Rebuilding it in Duda

Your build guide.

Everything below maps to standard Duda tools: Site Theme, Sections, Rows/Columns, Text, Image, Button, Store widgets and the HTML widget. No paid add-ons needed.

1 · Set the site theme first

2 · Homepage, section by section

1. Hero. Paste duda-kit/hero-flavour-switcher.html into an HTML widget in a full-width section. It already uses the ice-cream photos from your Duda image library. Simpler option: two columns, headline left, the strawberry pot image right.
2. Trust strip. Full-width section in burgundy with one line of white text: "Real fruit, real veg · Natural Greek yoghurt · No added preservatives · Lactose-free options · Australian made & owned · Award finalist 2025 & 2026".
3. Three hero ranges. Row with two columns (60/40). Left: one tall tile for Doggy Ice Cream. Right: two stacked tiles for Variety Bags and Yoghurt Treats. Each tile: soft tinted background, product cut-out, price, short line, link.
4. Variety bag builder. Use Duda's Product Customization on the Fruit/Veggie Bones and Paws products, or show four product cards (Fruit Bones, Fruit Paws, Veggie Bones, Veggie Paws) with "Choose flavour" buttons.
5. What goes in / what stays out. Two columns: big headline left, ingredient list right, then a pink box listing what's never added.
6. Size guide. Three buttons (small, medium, large) or three columns, each linking to filtered products.
7. Kelly & Gunner. Your photo holding Gunner on a pink circle, the short story, three facts and "Read our story".
8. Markets, awards, serving tips, Instagram, sign-up. Use the screenshots in qa/ as the visual reference for each.

3 · Fix these today (10 minutes each)

4 · Page titles and descriptions

Page	SEO title	Meta description
Home	Gunners Goodies® | Doggy Ice Cream & Frozen Dog Treats | Brisbane	Handmade frozen dog treats from Brisbane. Doggy ice cream, fruit & veg variety bags and Greek yoghurt treats made from real, human-grade ingredients.
Shop	Shop Frozen Dog Treats & Doggy Ice Cream | Gunners Goodies®	Doggy ice cream, fruit & veg bones and paws, yoghurt treats, donuts, pupsicles and cool bags. Delivered frozen across South East Queensland.
About	Our Story | Meet Kelly & Gunner | Gunners Goodies®	A small family business in Gaythorne, Brisbane, handmaking frozen fruit, veg and yoghurt treats for dogs — with nothing added.
Events	Markets, Events & Awards | Gunners Goodies® Brisbane	Find the Gunners Goodies trailer at Brisbane markets and pet events, see our award nominations, or book us for your event.
Contact	Contact | Custom Orders, Wholesale & Events | Gunners Goodies®	Questions, custom batches for sensitive tummies, wholesale and stockist enquiries, or booking the trailer.

5 · Things only you can confirm